The fall of television and the rise of online streaming platforms

It is available to download here. Executive Summary The last few years have seen an explosion of online video, driven by technical improvements, initiatives from platforms like Facebook, and investment by media companies in new visual storytelling formats. But to what extent are consumers embracing news video?

The fall of television and the rise of online streaming platforms

Based on the latest statistics released by eMarketerthe population of cord-cutters, or viewers who have terminated their pay TV subscriptions and have carried on without it, would surge to That figure is tantamount to 33 million subscribers lost by these pay TV companies.

These numbers demonstrate a higher figure than the growth rate of 22 percent or He explained that these collaborations are still in the infancy stage.

Online video consumption

Hence, no important shifts in the trend can be expected soon. Nevertheless, Bendtsen affirmed that as more OTT and pay TV partnerships are forged, together with other strategies, subscriber and revenue losses of pay TV providers will eventually decelerate.

He noted, however, that the downtrend will not completely stop. Revenues and subscribers of streaming platforms are rising progressively to the detriment of pay TV providers. This fuels OTT firms to prioritize premium content creation, pouring in billion-dollar investments in this endeavor alone.

The second major factor accelerating cord-cutting is the availability of affordable and engaging live TV packages. Without the need for installation hardware and fees, these are delivered through the Internet.

The fall of television and the rise of online streaming platforms

American subscribers who avail pay TV services through satellite, telecommunications firms, or cable are estimated to be This figure marks a drop of 3.

Based on the report, the largest decline would be incurred by satellite providers followed by telcos.Like gaming, television and show owners also fight to keep up with the success of online streaming by developing platforms to exclusively .

According to the EY-FICCI report, 77 percent of video consumption was through mobile devices, drawing a direct correlation between the rise in mobile internet users and the streaming revolution.

The fall of television and the rise of online streaming platforms

Mobile TV and web streaming of shows isn’t a new concept, but content providers—mainly cable companies and program networks—are jumping on board due to the skyrocketing use of mobile devices.

Eurodata TV Worldwide said that television viewing was holding up despite more and more people watching online platforms like Netflix and Amazon. The rise of digital studios Entertainment awards reflect a new type of media disruption Streaming original content is enabling digital studios to increasingly compete with traditional television studios for viewership—and for entertainment awards.

Despite the growth and availability of new, legitimate over-the-top TV offerings, paid pirate TV services have become a growing threat for all video service providers, according to a new study.

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