We report that twelve million Americans are jobless and looking for work but just what kind of work and where to find it does not yield a definitive answer. Some are of the opinion that the skills gap is not as wide as others may argue and therefore, how best to solve this problem is also an issue of contention. He has a wealth of experience working at the intersection of education and employment policy.
They sell their merchandise through three channels: It is headquartered in San Francisco, California. Would you like a lesson on SWOT analysis? Their strong brand portfolio caters to an upper-class, higher-end consumer niche of the home furnishing and accessories industries.
Their portfolio, focused on various demographic segments and varied customer needs, provides a competitive advantage. Williams-Sonoma focuses on kitchen-related cookware and other products including pots, pans, cookware, knives, storage containers, small electrical appliances, table linens, flatware and glassware.
They also have higher-end private label food products. Pottery Barn stores sell oversized, stuffed chairs, candles, mirrors, frames, pillows, blankets, rugs and window treatments and furniture.
Pottery Barn Kids also offer the option of customization of products. PBteen targets teenagers with its bright colored, sport themed, customized and other theme-based lifestyle products.
Williams-Sonoma Home targets high-end customers with its more formal furniture and home decor products. Inthe company implemented a new retail inventory management system. This gave them a strong retail and operations system, as well as an advantageous distribution system. They are highly successful at logistics, inventory management of stores and delivery of stock through their catalogs and websites.
Weaknesses Similar products are available at a lower price point in big box stores such as Target and Wal-Mart stores.
Multiple retail channels increases proximity with customers, which in turn, would lead to top line growth. The company has had declining profitability since The decline in profitability, operating cash flows and margins could hamper expansion plans which could erode the investor confidence in the company.
The company faced a copyright infringement suit inalleging that they used copyrighted designs for their rugs.
This downturn resulted in substantial volatility in the financial markets and depressed growth rates in the home furnishings and accessories industry overall.
Consumer Confidence in the US declined indue to lower sales of homes, rising fuel prices, a weaker labor market and stricter laws for borrowing money. Opportunities The company is working on restoring sales and the reputation of its core brands through a five pronged strategy: They are stressing value to attain competitive advantage, changing their product display and presentation in stores.
This includes remixing the assortment, re-allocating floor space among categories, and improving in-store merchandising. They are putting high emphasis on direct marketing in order to enhance customer reach. In FY, the company improved its online sales operations by implementing new functionality in DTC marketing systems, which enabled the company to reduce catalog circulation and improve the relevancy of its on-line marketing.
They have also begun to focus on cost cutting in order to obtain a competitive advantage. They reduced the shipping rates of Pottery Barn products. Williams-Sonoma adjusted the shipping rates in its spring catalog. Moving into a global economy could diversify risk and create a more recognizable brand name.
They can also consider partnering with Whole Foods, Inc. Threats Williams-Sonoma faces intense competition from local, regional and national retailers including department stores, specialty stores, mail-order retailers, discount and mass merchandize stores, and national chains.
Any continued long-term slowdown in US housing market will continue to affect their sales and revenues. As sales of houses slow down, so does the sale of home furnishings, home improvement products and accessories.
Retrieved on September 8, from www. Retrieved on September 9, from http: Williams established the first Williams-Sonoma store in Sonoma, California in The company began its direct-to-customer DTC business in by launching its flagship catalog, under Williams-Sonoma brand.
They acquired Pottery Barn, a retailer of casual home furnishings, infrom The Gap. The first Pottery Barns Kids store was opened inand its website followed a year after. Williams-Sonoma is a US-based multi-channel retailer of lifestyle products that focuses on home furnishing and accessories.SWOT analysis, meaning Strengths, Weaknesses, Opportunities and Threats analysis, is a widely used technique to perform structured identification and analysis of the factors that will decide the outcome of any proposal, project, product or business case.
SWOT Analysis SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company.
A SWOT should represent an organization’s core competencies while also identifying opportunities it cannot currently use to its advantage due to a gap in resources. Customer Centric SWOT: Align Strategies to Customer Priorities. By. Lynn Hunsaker - December 29, 2.
1, views. Combating the ‘Amazon Effect’ to Close the Gap Between Customer Experiences and Expectations; and more) to engage with customers in real-time to turn a live experience into an opportunity to proactively improve.
Gap Analysis is an indispensable method when assessing your current performance versus potential performance. By identifying how your assets and resources are being utilized (and possibly underutilized), Gap Analysis makes it possible to seize your business' goals sooner — both in the short- .
Assess limitations through the creation of a gap analysis Recall the phases of the project life cycle Conduct a Strength Weakness Opportunity Threat (SWOT) analysis. A definition of SWOT analysis is the analysis of the strengths and weaknesses of, and opportunities and threats facing, the organization.
When conducting a SWOT analysis, include key members of your organization (if possible) in the process.