Hutchins and Adler have part of the solution.
Temple University Press, Examines the cultural meaning behind contemporary American advertising. The author shows how gender identities are emphasized and how advertising created a gendered relationship with the consumer. Advertising and the Tobacco Industry.
The first major study to challenge the tobacco industry's claim that people are not affected by cigarette advertising. Examines advertising as a form of communication in contemporary society and places it in its wider cultural and economic context. Beginning with the origins of advertising in the nineteenth century, the book discusses the history of advertising to the present day.
The Codes of Advertising: New American Library, An exploration of the use of subliminal images in advertising.
Leiss, William et al. Social Communication in Advertising: The book looks at how advertising encompasses three influential domains of our lives: An advertising professional tells how to use advertising to give brands the celebrity status they need for success in today's cluttered marketplace.
Moog wants us to understand the psychological effects of advertising by putting the reader into an active dialogue with the creative process.: You will see what is behind the advertiser's message; what the ad is trying to say; what it is actually saying; and how you, as a consumer, interact with it.
Public Relations and The Media. Between The Lines Press, Investigation of recent PR tactics for "the manufacture of consent".
Also looks at specific PR campaigns.
Discussion of topics such as good and bad advertising campaigns and how to write successful copy. The book examines the present structure of advertising institutions, its explicit and explicit mechanism of social control, and control exerted over advertising.
Ideology and Symbolic Expression. A detailed analysis of advertisements as promotional texts showing how its impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life.
Ideology and Meaning in Advertising. A detailed examination of advertisements attractiveness and appeal. And a discussion of the economic and ideological functions of advertising. Desperately Seeking The Audience.
Looking closely to American and European approaches to the TV audience, Ang gives us new insights into television culture, with the audience seen not as an object to be controlled, but as active social subjects, engaging with television in stubbornly contradictory ways.
Audience and Social Structure. A sociological study of the media audience as active individuals who consumer media products in pursuit of their personal and social goals.
Barwise, Patrick and Ehrenberg, Andrew. Television and its Audience. The book looks at the nature of television starting from an audience perspective. The Changing Television Audience in America.
Columbia University Press, Based on twenty years of research, the book looks at attitudes towards television. Young People and The Media. Manchester University Press, Examines the diverse roles the media play in the family and peer group and also the complex ways in which young people make sense of what they watch and read.
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The comparison of the different media is especially interesting. Parenti, Michael. Inventing Reality: The Politics of the Mass Media.
New York: St. Martin's Press. Concerns the way that public consciousness is shaped by the manipulation of the news. Postman, Neil and Powers, Steve. Twin Peaks co-creator Mark Frost an essay on the enlightenment of the 18th century and media scholar Henry Jenkins reveal..
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